This sign is one from where I work, which is the Beverly 18 movie theater in Champaign. The function of this sign is to inform customers that we are now serving Coke and we have new free style machines. The design of the sign is relatively simple. On the left side, a picture of the actual free style machine is shown. The picture shows off the sleek design of the machine. The top of the sign says "100+ drink choices." This informs people about the incredible amount of drink options they have. The words also draw customers in. People are curious as to how there could possibly be that many options. Under these words are small pictures showing about half of the choices the customers have. They start to see just how it is possible to have 100+ flavors. At the bottom of the poster it says "quench your curiosity." This is the logo for the machine. People are curious about the machine so they buy a drink to "quench" their curiosity. The wording draws customers in. Lastly, there is the Coca-Cola logo at the bottom showing customers that the machine is made by Coca-Cola. I like this piece because it is very simple, yet it gives so much information to people about the machine.
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